(RE)BOOT
showing the sports industry that harnessing the power of passion and purpose is possible.
BRIEFING
Born through deconstruction and reconstruction, (re)boot’s visual identity is a reflection of a unique approach to sustainability. Through the art of deconstruction and reconstruction, new life is breathed into the worn sports equipment, turning discarded gear into statement pieces with visually captivating forms and textures. The logo and name simbolize the transformative power of rebooting, reinventing and reimagining.
Every visual element presented embodies a commitment to sustainability and innovation, inviting others to see the potential on repurposing.
For the first collection, we’ve teamed up with fashion designer and upcycler @justinmensinger to design a series of unique jerseys using player-worn materials from Inter Miami FC
Promotional Video
We digitized the full collection to create 3D animations that convey the purpose of transforming wast into new designs.
Athletes and their clubs carry some of the most influential voices in the world; our aim is to leverage the fandom and passion they inspire to build an action plan for a sustainable, and exciting future within the soccer industry.
Gabriella Amas - founder
the new identity and uniforms debuted on an official match walk-up.
Brand design by PLANT RVKSP + AKQA Bloom
2024 Mascot
Miami and Reboot also partnered with artist @freehandprofit to create a new mascot for the '24 season. We helped by optimizing the model and working with AKQA BLOOM on the art direction for the reveal teaser. The idea was to explore the materiality and motion of the different types of materials that shape the mascot.
sketches by @freehandprofit
Team
AKQA BLOOM - Agency
Rodolfo Fernandes
Eduardo Chijo
Gabrielle Levy
PLANT RVKSP
Communication design and Identity
Bruno Oppido - Designer & Design Director
Joao Linneu - Designer & Creative Director
Duda Navarro - Designer
Paula Obata - Project Manager
CEGO VIDEO
Footage + post production
ZEBRA
Guilherme Schneider
Andressa Castaman