Free Fire x Anitta

Supporting in-game inclusivity and representation.

BRIEFING

We partnered up with AKQA São Paulo to create the assets for the launch campaign. Working with Garena to ensure we followed closely the game design but adding a touch of fashion to the character animations and items.

Garena's base model

In-game character items

We also modeled the whole character arsenal of items to illustrate the campaign.

Music video

The campaign featured a full music video for the launch of the character as well as the single by Anitta "TROPA".

Team

AKQA
Arlindo Christiam
Bianca Mascarenhas
Débora Bacaltchuk
Eduardo Nose
Felipe Guimarães
Julia Curan
Luisa Gabaldi
Luiza Baffa
Luiza Gemelli
Mariana Franco
Matias Menendes
Mauricio Dias
Marcos Lee
Natália Sousa
Stella Gafo
Vinicius Biss

AKQA COALA LAB
Gabriel Junqueira - Head of Music
Hermes Miranda - Music Strategist
Paula Santana - Impact Lead 

LIGHTFARM
Uno Oliveira - Director
Heloísa Novaes - Coordination
Emelly Santana - Production/Client Service
Rafael Moco - Simulation
Carol Fiorito, Matheus Malta - Look Dev
Diogo Vieira, Uno Oliveira - Post-production

ZEBRA
Guilherme Schneider - 3D Artist
Andressa Castaman - Fashion Designer
Alex Magno - Modelling Assistant